Also, there is no mobile pet grooming services available in that environment. These and many more the untapped opportunities we want to take advantage of to help us stand out and win over our potential customers over. We are going to make sure we deliver these services in such a satisfactory way that our customers will not only always come back for more but also refer others to us.
To this end, we will make sure our pet grooming facilities and equipment are of world class standard. We will also make sure we hire competent staffs who are hardworking and committed to their work. Persy Pet Grooming Company will be a family business that will be operated by three brothers, Dr. Frank Edwards, Mr. Should a new competitor arrive or the economy changes for the worse or even better than what it is currently on, it would affect the sales projections and cause the figures to either increase or decrease.
Marketing Strategy and Sales Strategy Marketing is a dual sword for any business because it not only generates revenue for the business and sustains the business; it also inadvertently creates publicity for the business during the course of advertisement. This is why every business that intends to succeed pays serious attention to its marketing strategies and ensures that it picks the ones that are most suitable for the business. Before we draft our marketing strategies, we intend to first conduct a survey on the market so as to understand our target market better and draft the best strategies that would be able to not only penetrate the business but also bring in customers as well.
It is for this purpose that we hired the services of a reputable marketing consultant who understands the industry thoroughly and knows what strategies would best suit us moving forward as a business. The survey was conducted based on information and data gotten from similar start-ups here in Nevada and in the whole of California as well.
Our marketing team has also been empowered to draft and review each strategy and ensure that they are in tune with our overall corporate organizational goals. We have also incorporated the use of technology into our strategies so as to be able to reach a wide segment of the market.
Below are the marketing strategies we intend to adopt at Petsky Dog Groomers Salon; Ensure that we place advertisements in local newspapers and magazines as well as on radio and television stations Engage in direct marketing Pass out fliers and handbills in conspicuous and strategic places Advertise our pets grooming business via our social media platforms on Facebook, Twitter and Instagram Ensure that we are listed in offline as well as online directories Throw a pet themed party at our grand opening launch so as to create and generate interest here in Nevada — California Pet Grooming Business Plan — Publicity and Advertising Strategy Even though Petsky Groomers Salon is a standard pets grooming business that offers the best care to pets, we would need to still engage in publicity especially if we intend for our business to achieve its intended goals and objectives and boost its bottom line for future sustainability.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis, so as to be well equipped to meet their targets and the overall goal of Canine Style Groomers. Without a shadow of doubt, we are set to employ the following marketing and sales strategies to attract clients; Introduce our dog grooming and pet related business by sending introductory letters alongside our brochure to corporate organizations, households and key stake holders in pet industry in Smethport — Pennsylvania.
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al. Use friends and family to spread word about our dog services and pet related business Post information about our dog grooming services and pet related business on bulletin boards in places like schools, libraries, and local coffee shops.
This is the major reason why the services of dog groomers and pet trainers will always be needed. We have been able to critically observe the dog walking services and pet market and we have scrutinized our chances in the industry and we have been able to come up with the following sales forecast.
The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Smethport — Pennsylvania. Please note that the above projection might be lower and at the same time it might be higher. Our Pricing Strategy Generally for dog grooming services business both per hour billing and flat fees on a weekly or monthly basis applies.
As a result of this, Canine Style Groomers will charge our clients flat fees except for few occasions where there will be need for us to charge special students on hourly basis. At Canine Style Groomers, we will retain our fees below the average market rate for all of our clients by keeping our overhead low and by collecting payment in advance. In addition, we will also offer special discounted rates to all our loyal clients at regular intervals.
Payment Options Our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them.
Here are the payment options that we will make available to our clients; Payment by via bank transfer Payment via online bank transfer Payment via check Payment via mobile money Payment with cash In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
Dog Grooming Business Plan — Publicity and Advertising Strategy We have been able to work with our brand and publicity consultants to help us map out publicity and advertising plans that will help us walk our way into the heart of our target market.
We are set to become the number one choice for both corporate clients and private clients in the whole of Boston, which is why we have made provisions for effective publicity and advertisement of our dog walking services and pet related business. Dog Grooming Business Plan — Financial Projections and Costing In setting up a dog Grooming Services and pet related business, the amount or cost will depend on the approach and scale you want to undertake.
Her reputation and reach into the realm of professional dog breeding and showing will give Artistry Mobile Pet Salon a jump start with this special populace for grooming and grooming referrals. Further, Ms. Scribner has an existing client base for grooming Golden Retrievers that she has developed over the past 18 years and an expanded client base of dog owners added since she initiated grooming to other breeds over the past five years.
The greatest expense for pet owners each year is veterinary care, followed by food, then supplies. Dogs or cats are found in at least 1 out of 3 households in the United States. More U. Forty-five percent of households own more than one pet. More households own dogs than cats -- 44 million vs. Pet owners - including the large number of baby boomers, whose disposable income is expected to increase as they age - are expected to increasingly take advantage of grooming services, daily and overnight boarding services, training services, and veterinary services, resulting in more jobs for animal care and service workers.
As many pet owners increasingly consider their pet as part of the family, their demand for luxury animal services and willingness to spend greater amounts of money on their pet will continue to grow. Designer trends for pets are strong. The pet manufacturers association says pet services will be this year's hottest trend in the pet industry, ranging from behaviorists and massage therapists to pet butlers who spend the day waiting on their finicky clients, pet hotel operators and pet travel agents who specialize in finding pet-friendly accommodations for owners vacationing with pets.
He attributes the strength to the so-called humanizing of pets by two growing groups: 1 baby boomers turned empty-nesters looking to fill a void in the home and 2 young professionals delaying marriage and children.
Both city and county populations have risen steadily since Many local pet groomers have seen it all. Painted toenails, specialized haircuts, sensitive-skin shampoo and rhinestone collars are only a few examples of the care people take to ensure their pets are getting the best.
It's a national trend that has the pet industry bucking almost all the signs of a slow economy. While most consumerbased markets are reporting little or no growth, businesses catering to pet owners are booming -- including locally. Yet thousands of professional groomer jobs are vacant year round, perhaps because there are over 4, dogs and cats for every U.
Bureau of Labor Statistics. According to the Department of Labor in addition to replacement needs, employment of animal care and service workers is expected to grow faster than average for all occupations through The companion pet populationwhich drives employment of animal caretakers in kennels, grooming shops, animal shelters, and veterinary clinics and hospitalsis expected to increase. California Pet Market The California market is still in its infancy with plenty of room for new entrants and no barriers to entry.
Grooming Businesses 1 Resident Population 2 Est. Grooming Businesses Per Capita 3 Est. Total Households 4 Est. Households Per Grooming Business 6 Est. German Shepherd Dogs - Bath and Brush 3. Retrievers Golden - Bath and Brush 4. Yorkshire Terriers - Scissor cut and Shaping 5. Bulldogs - Bath and Brush Business Hours 6.
Secondary clients will be dog owners within a 30mile radius of Artistry Mobile Pet Salon who want private basic obedience training. Dogs or cats are found in at least 1 out of 3 households in the United States. As an entrepreneur who is always looking for profitable opportunities to explore, we have decided to start a pet grooming company.
Weakness: As a new dog grooming and pet related services company in Boston, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated pet industry; that is perhaps our major weakness. Secondary clients will be dog owners within a 30mile radius of Artistry Mobile Pet Salon who want private basic obedience training. This brilliant trio want to put their experiences and expertise together to build a pet grooming business that is one of a kind in the industry. Another notable trend in this industry is the demographic and psychographic composition of those who require the services of a dog walker.
The pet may still not enjoy being groomed, but it is only a few yards away from its owners at the time; so overall, the experience is far easier on the pet. The following are the products and services we will be providing to our customers: General dog grooming services Construction and sales of kennels Puppy sales Training of dogs in various skills such as hunting and security Sales of very trained security dogs Sales of dog products such as dog food, dog chains, dog shampoos, dog ties, etc Veterinary services. Our Target Market Before starting our dog grooming services and pet related business, we are sure that there is a wide range of both corporate and individual clients who would absolutely need our services. The growth of the industry has remained on par with that of the general economy. Grooming prices will be based on the size and breed of the pet, the type of grooming desired and the condition of the pet's coat. Poodles - Scissor cut and Shaping 7.
Canine Style Groomers will make sure that the right foundation, structures and processes are put in place to ensure that our team welfare is well taken of. Grooming prices will be based on the size and breed of the pet, the type of grooming desired and the condition of the pet's coat. Dog Grooming Business Plan — Publicity and Advertising Strategy We have been able to work with our brand and publicity consultants to help us map out publicity and advertising plans that will help us walk our way into the heart of our target market. This is the major reason why the services of dog groomers and pet trainers will always be needed. Bob Edwards. Competition There are 7 mobile pet grooming establishments listed in the local yellow pages in the targeted area.
Security Cash will be removed from the business and deposits made daily. The growth of the industry has remained on par with that of the general economy. It is then, no surprise to us that our students are in demand and everyone, from high street salons to Pets at Home are in frequent contact about student availability. Working for yourself There are 4 main options as follows:- 1. Bob Edwards. Having a salon boutique in a separate premises allows you fantastic options to make your business a huge success.
If designed well, clients feel they are taking their dog to a reputable place and expect a high professional standard. To this end, we have hired a reputable publicity consultant here in Nevada who is quite skilled and understands the pets industry well to help us draft effective strategies that we can use in creating the needed awareness for our pets grooming business here in Nevada — California. Once the business completes the development of its facility, the Company will be able to house up to 20 dogs at a time within its state of the art kennel facility.
It has become a premier kennel for champion Golden Retrievers in the United States.
Some grooming shops run appointments on a strict drop off and pick up schedule. However, the business provides boarding services, which are required from people that are traveling, and Management feels that this service will not decrease despite changes in the general economy. Artistry Mobile Pet Salon will distribute brochures detailing all of our services. Word-of-mouth advertising from our customers will result in many new clients.
Pet grooming records will be automated as soon as funding becomes available.