The researcher will collect data through focus group as well as from the plethora of researches conducted by other scholars. Journal of Small Business and Enterprise Development, 11 3 , Gefen, D. A cross-cultural study on the quality perception of beef. Another important benefit of focus group is that the researcher is likely to gain access to unexpected aspects of data. Data Collection and Analysis [large]Data collection in a research can be based on primary or secondary sources of information.
Lastly, the study is also expected to provide information about the impact of organizational ethics on effectiveness of e-business for SMEs through exploration of pertinent secondary data. Two important statements characterize this section. Step Discussion The Discussion section is a culmination of the research and the most important part of the paper, but one that is mostly ignored. A longitudinal study of online shopping. Belk on the contrary has argued in favor of the use of grounded theory for investigating the various themes related to consumer behavior, as the development of new theory is needed to understand the complex phenomenon of consumer perception.
Another expected outcome of the study is that the participants will attach low risk and high trust with organizations that are perceived to be ethical. Data can be collected through variety of means that includes telephonic interviews, personally administered questionnaire, mail questionnaires, face to face interview, and observation.
Organizations that focus on acting in morally responsible ways establish the foundation of long term trust in the consumers. The data from secondary sources will be utilized to develop an understanding about the impact of perceived organisational ethics on the effectiveness of e-business. Business research methods. This section involves comparing and contrasting the research results with previous research studies, and it is seen if the results are similar or contradictory to old studies. More Tips The challenge posed by writing the business research proposal is to choose a manageable topic and stay focused on it.
The influence of firm behaviour on purchase intention: do consumers really care about business ethics?
This section provides the findings of the research in a logical form. After the pilot study, the next phase will be focused on collection of actual research data which will also be done in June. Culnan, M. The researcher will be using focus group as it provides access to the perception underlying the behaviour of the participants. Most newbies in research simply interpret the results but do not discuss the findings.
Belk on the contrary has argued in favor of the use of grounded theory for investigating the various themes related to consumer behavior, as the development of new theory is needed to understand the complex phenomenon of consumer perception. Daniel, E. The factors that determine the success of an SME are attributed to the ability of the management to capitalize on the strengths and opportunities. The focus group session is expected to last from 60 to 90 minutes. Spence, L.
The Journal of Strategic Information Systems, 11 3 , The role of trust, quality, value and risk in conducting e-business.
Once we know the list of variables and their nature, the next step is identification of key variable, there relationship and then putting them into a diagrammatic view that would help in easily identifying dependent, independent, mediating variables. Journal of Business Research, 63 9 , Glaser, B. A consumer is likely to develop trust on a business if they underlying perception is supportive of the ethical conduct of the company.