Describe your market and how you solve your customers' problems. Explain how your product is different than anything else on the market. Slides Discuss the size of the market for your product Explain who your customers are Demonstrate growth in your market in the next years Slides Discuss the competitive advantages your venture has that will lead to outstanding revenue growth and profitability.
Demonstrate your projected revenues and pretax profits for the next years. Slides Discuss your marketing strategies, including distribution channels and sales strategies Slides 10 and beyond Introduce your management team and advisory board members. Final slides Reveal the total amount of capital you need and a short list of major expenditures. By following this general outline and focusing on the most important information, you'll answer most of the investors' questions and give them the details they need to make a decision.
Too many slides can result in information overload, and they will not remember the most important pieces of information. Aim for a business plan PowerPoint of about slides. Rehearsing Your Presentation Once you've created the presentation, practice presenting it to ensure that you appear polished and professional come presentation day.
Again, keep time limits in mind, and respect the investors' time. Don't forget to include time for questions in your overall presentation plan. To begin rehearsing, create an outline of your the presentation, addressing the important points that you want to cover. If you are using presentation software like PowerPoint, print a copy of your presentation in outline view, and use that to identify the key points you want to make from each slide and jot down additional notes about what you want to say.
Creating the outline not only ensures that you cover all of the key points, it also keeps you from simply reading what's on the screen, which will quickly bore the audience. Once you have an idea of what you are going to say, rehearse your presentation with colleagues. Tell them why you're motivated to solve a problem and you'll have a better chance of winning them over. With her audience lacking an emotional connection to her concept, she creates emotional appeal with an engaging pitch.
Define the problem. You might be head over heels about your business concept. Your prototypes for the product are all stellar and you're thrilled about your business plan. Unfortunately, if your product doesn't solve a problem or fill a need for customers, investors aren't going to share your excitement. Do you have the facts to back that up? Practice as much as you can. The weeks and days leading up to your pitch to potential investors is no time to be shy. Give your pitch to friends, family, neighbors or anyone else willing to listen.
Not only does practicing help take the nerves off, but it also allows you to learn where you can improve your presentation. During our capital raise, I told our founding story times. While it's old news to you, it's new for the investor, so keep it upbeat and tell it with enthusiasm. Ciccarelli went with his team to cities across the country and meet with a few investors in each city.
This gave his group practice and put his business idea in front of more eyes. Once you've gotten comfortable with your pitch, start focusing on the little details. By doing this, you can make a perfectly rehearsed speech sound spontaneous.
First, identify your market segments and determine how big each segment is. Start with a quick review of your milestones. Here are a few areas that you might consider as part of your promotional plan: Packaging If you are selling a product, the packaging of that product is critical. When attached to a bCPAP setup, our product provides non-invasive dual pressure ventilation. Talk about your team.
The third slide should get to your solution. Explain how your product is different than anything else on the market. Just be yourself — the investors are evaluating you as well as your business plan, after all — and do your best to project an image of confidence and competence. So make sure your presentation is focused and fact-based. You have to have it before you can put together your pitch.
Self -service? There are certainly exceptions to this, but for the most part, you should be charging your customers more than it costs you to deliver your product or service. Informally, you may have done this a thousand times already.
Often this will be obvious from the circumstances. While practicing the pitch is a must, very rarely will your pitch go exactly as planned. Tell them why you're motivated to solve a problem and you'll have a better chance of winning them over.
Finally, in the letter of introduction, you may want to detail the terms under which you're presenting your plan. What have you done thus far, and how are you looking to move forward sooner rather than later?
You want the audience to relate to the problem or at least understand how it affects others. How does your packaging compare to your competition? They typically like very specific language and dislike vague language. Solution This is your product or service. Staff Every entrepreneur has to present a business plan to outsiders at some point if he or she is seeking a loan or investment in the company. Is your product priced right for its market niche?
Join the chamber of commerce, talk to business professors, and search the Web. Prepare a brief, compelling presentation that tells your story, describes your business and explains how you will fulfill a customer want, need or desire. Within the letter, explain why you've selected them and what you have to offer, in a brief compelling manner.
Practicing with interruptions is much more true to life. How to Present Your Business Plan Hitting a home run with potential investors requires selecting the right pitch. An online software company might look at churn rates the percentage of customers that cancel and new signups. You are supposed to have them ready to go from the first encounter. Make sure the cosmetics are right: Clean paper, crisp font, clear pictures and a professional noncolloquial presentation go a long way toward securing a fair reading or hearing of your business plan.
Who is your target market and competition? Remember, people invest in other people.
Your pitch and presentation need to build on that theme. Getting a prominent review of your product or service can give you the exposure you need to grow your business. How does your packaging compare to your competition? So how can you erase your anxiety and impress potential investors?