However, this is still focused, perhaps too greatly, on the Western homogenization as containing the cultural powers that are shaping the rest of the world. By inducing a passionate attachment to the apparatuses of consumerist culture, and hence to the consumer fetishism, capitalist consumerism has shaped the modern consumer behavior and individual desires that are increasingly subordinated to the principles of global capitalism.
Homogenization scenario Are international exchanges and flows of goods, services, capitals, technology transfer and human movements creating a more standardized and unique world culture? And consequently homogenization a period of time, these groups become diversified and very different due to environmental theses and pressures. Nations get involved in cultural integration processes on a regular basis without loosing their cultural peculiarities.
As for the German intellectual Goethe, he pleaded for a world culture through world literature Weltlitertur where everybody would contribute. In the case of China, despite the embrace of westernized consumer cultures by the young generation, the growing integration of the burgeoning consumer economy with global consumerism and the simultaneous emergence of domestic consumerism have given rise to the dichotomy of, and thus the conflict between, Americanization and nationalization. In fact, the McDonald formula is a success for the reason that it is efficient, quick and inexpensive, predictable and effective in controlling both labor and its customers.
The convergence thesis advancing that globalization favors homogenization of the world underestimates the global flows of goods, ideas and individuals. Featherstone, S. Globalization: A Critical Introduction 2nd ed. For instance, in Europe, where modern values prevail, the reactions to the Americanization of cultural consumerism are less extreme and are more correlated with the divergence of consumerist regimes. Cultural homogenization and the Internet Research Paper - 3 hours ago Cultural Homogenization and the Internet Culture is defined as the mixture of values, traditions, and beliefs of a specific group of people living in a geographically closed area. It impacts social structures and institutions in its country of origin, as well as, in other developed and developing countries around the world.
Further, cultural miscegenation-related fear dates back to when Arthur de Gobineau wrote an influential essay on the inequality of human races in France. Another important point to mention is the fact that these sorts of fast food outlets in these countries are not considered as junk food eateries but in fact cater to an upper middle class.
In Modernity at Large: Cultural Dimensions of Globalization, a collection of sole-authored essays, Appadurai presents his understanding of cultural globalization with his focus on global flows. Most important to the origins of McDonalization is the interaction between thesis and economics.
However, the predominance of the nation-state and national economic barriers had protected and insulated cultures from external influence. As Panitch , pp. Robertson Eds. Globalization: A Critical Introduction 2nd ed. As cultural globalization is an interactive situation rather than a process of top- down dominance, to fully understand the complexity and dynamism of global-local dynamic, it is imperative to examine how the global cultural flows are received and experienced in diverse cultural contexts and geographical locations.
Another striking example of cultural hybridization that readily springs to mind is the Starbucks coffee shop located within the year-old walls of the Forbidden City the Palace Museum in Beijing. They interpret cultural elements in light of theirs in a way that they become compatible with their culture.
It should be noted that thesis businesses may slightly adapt to homogenization realities, the fact is that the basic homogenizations available for homogenizations are generally the homogenization worldwide Ritzer and Malone, Even more importantly is the homogenization that the core operating procedures remain similar in every outlet around the globe. The World of Goods: towards an Anthropology of Consumption. This is an academic work. Further, McDonalization refers to the far-reaching process of social change Ritzer and Malone, The dramatic conflicts between eastern and western consumer cultures constitute formidable obstacles hindering the Americanization of cultural consumerism, which is perceived as a notorious threat to the cultural distinctiveness and national identity in developing countries.
Due to the variation across different countries and national cultures, it is plausible that the global cultural flows have more significant impact upon some countries but fare less in others. Hence, local cultures experience continuous transformation and reinvention due to the influence of global factors and forces. Even different demographic groups or geographical areas in the same nation, may be receptive to globalization in varying ways.